Tuesday, June 3, 2025 6:00
| Updated:
Monday 02 June 2025 17:30
The Premier League club can be determined for financial day which is calculated with a prohibition on voluntary gambling sponsors set to cut revenues up to 60 percent, according to industrial experts.
Research shows that some clubs can lose more than half of the income they enjoy as a result of gambling sponsors when the ban is carried out at the beginning of the 2026-27 season. Currently 11 Premier League teams have sponsors in front of gambling in their place.
The publication of trading reports on the sponsor value of the Premier League Sponsor Sponsor shows that Liverpool remains the most valuable sponsor assets, Newcastle and Nottingham Forest have obtained because of European qualifications while West Ham suffered stagnation on the field.
“A commercial director tells me their highest offer from a non-making brand less than half of what has been placed gambling sponsors on the table. That shows the scale of the problem,” said Sean Connell, the sponsor editor.
“The reality is that the hard gambling brand is currently supporting the Premier League sponsor market. When the brand -brand comes out, the entire structure becomes vulnerable, because the club struggles to find sponsors who are willing to match these costs.
“Securing sponsors is very competitive, and the competition will increase next year when the club pursues a collection of brands that are not unemployed are limited.”
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But the report states that Manchester City (Etihad), Manchester United (Snapdragon), Arsenal (Emirates), Newcastle United (SELA) and Bournemouth (BJ88) are all of the front offers where it is not considered too high through a fair market value system, which compares the expectations of sponsors in which there is no related party relations.
“There is still time to turn it around,” added Connell. “United’s global fans and commercial inheritance remain very strong, and the front sponsor value is still greater than Chelsea, Arsenal and Tottenham at a price of £ 51.1 million.
“However, the gap between potential and performance is widening and sponsors pay attention.”
Four clubs – including Bournemouth – last month were warned of their gambling sponsors, while the Premier League team introduced their voluntary prohibitions after concerns over the association that was close to the betting industry, as explained in the British White Gambling book published by the last conservative government.
Some have noted that those who are degraded to the championship will play in the league sponsored by betting companies, giving points from useless prohibitions. Renewal for the 2005 Gambling Law which is broaderly carried out earlier this year by the current government.
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