Soccer betting in England since Euro during the Premier League Returns

Thursday August 14 2025 10:00
| Updated:

Wednesday 13 August 2025 15:40

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The parent company William Hill Evoke said he had seen the volume of lower football direction in England and Ireland since Euro 2024.

The previous companies released their H1 temporary results, which showed a revenue of £ 588.4 million in the UK and Ireland for the first half of this year – a decline of 1.4 percent compared to the same period in 2024.

Online revenue in this region has fallen 0.7 percent year-to-year.

Evoke, who is also behind 888 betting and gambling brands, has quoted a lower bet than last year, which means that passengers place less money for betting. The company has said this “reflects a stronger comparison with Euro 2024 in the previous year.”

The company also highlighted “Implementation of Safer Additional Gambling Steps” as one of the drivers behind the decline in online income.

Although Evoke reduced sports income, the total number rose 3 percent of the years-to-year, with a total company revenue soaring to £ 887.8 million in the first half of 2025.

Sports Partnership William Hill

William Hill himself has been actively involved in various sports partnerships for years.

Last year’s betting company announced the sponsor agreement of the five -year title with Scottish Professional Football League (SPFL), which also witnessed both partners with Epic Global Solutions consultation to provide gambling damage awareness programs.

At that time, SPFL CEO Neil Doncaster said: “William Hill is a long name associated with Scottish football and we are very happy to have reached a long -term agreement, breaking the record with our new title sponsor.

“This is extraordinary news for our club and their fans, for league profiles, and for Scottish football in general.

“In addition to sponsors with William Hill, the program of awareness of our pioneering gambling with Epic will help educate people in 42 SPFL clubs about preventing the dangers of gambling.”

William Hill had previously sponsored the Dart PDC World championship from 2015 to 2022 and the Scottish Cup between 2011 and 2020.