London Broncos sign multi-year kit deal with Reebok amid rebrand

Thursday 23 October 2025 12:01
| Updated:

Wednesday 22 October 2025 15:36

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Rugby league club London Broncos have announced a kit partnership with Reebok as the new ownership looks to make its mark on the Championship side.

Bought by a consortium including Brisbane Broncos legend Darren Lockyer and Grant Wechsel from MWG Mining, the London Broncos have plans to promote to Super League in 2026 after being denied the chance to compete in the top flight last week.

As part of the changes made under new ownership, the Broncos have undergone a visual rebrand, swapping their silver logo for a black horse for a more US-like style and a chess knight-like logo.

They have also replaced their previous kit sponsor, Paladin Sports, with Reebok, and Lockyer said “the Reebok partnership demonstrates our intention to build a modern, professional and commercially sustainable organisation”.

“We created a brand that all of London can be proud of,” he added. “Which not only raises the profile of the Broncos but also raises the profile of Rugby League in the nation’s capital.”

London Broncos rebrand

Paladin Sports will remain associated with the club, producing kits for community and development organizations associated with the club.

The multi-year deal with Reebok will see the brand “provide all apparel for playing, training and off the field.”

“This collaboration will also result in the development of a new supporter merchandise range,” the club added, “giving Rugby League fans around the world access to premium products that align with the Club’s high brand vision.”

Reebok’s John Carden said: “This collaboration celebrates our shared values ​​of determination, resilience and the power of sport to inspire society. This partnership also marks Reebok’s ongoing commitment to rugby, supporting the sport’s growth through modern, performance-based design.”

The Broncos have signed Gold Coast Titans forward Reagan Campbell-Gillard ahead of next season, while they will be coached by former South Sydney Rabbitohs boss Jason Demetriou.