Londoners are racing to invest as other countries lag behind

Friday 31 October 2025 17:53
| Updated:

Friday 31 October 2025 17:54

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Londoners are set to invest in the stock market by 2026, but other countries have failed to move away from cash savings.

According to recent research from wealth manager Stratiphy, almost 70 per cent of Londoners plan to invest in the next 12 months, in a bid to earn higher returns than those obtained from cash savings.

This figure far exceeds the UK average, with only four in ten people planning to invest in the stock market in the next year.

The increase in plans to invest comes as more people are shifting their money to the stock market, with 49 percent doing so this year, compared with the country’s average of 32 percent.

Londoners also invest more than Britons in other regions, with the average amount in the capital averaging £21,000, much higher than its nearest competitor, the North West, which averages £14,000.

Daniel Gold, chief executive and founder of Stratiphy, said: “Londoners have a huge appetite for investing and making their finances work smarter by beating underperforming cash savings.

“Investors across the country should look for similar opportunities to maximize their finances.”

The research comes as the Treasury seeks to increase the share of savings that people invest in UK companies, in a bid to revitalize the UK economy.

This includes the launch of a ‘targeted support’ scheme, to be implemented before the 2026 ISA season, aimed at providing improved financial advice and raising awareness of the benefits of investing.

Rumors surrounding a cut to the ISA cash cap of £20,000 and the removal of the 0.5 per cent tax charge on the purchase of shares in newly listed companies also continue to swirl.

While this potential change is welcomed by industry figures, retail investors also need more sophisticated investment tools, allowing them to have greater control over their portfolios.

More than 80 percent of investors in London want to have more influence over their investments, including the ability to choose strategies that align with their goals and risk appetite.

Meanwhile, almost half think that the investment options currently available do not offer the level of personalization necessary to give them full capacity to control their portfolio.

Gold said: “Investors increasingly want to be able to personalize their portfolios…to achieve this they need accessible investment tools.”